Trade show

Shoals

A futuristic, spaceship-inspired tradeshow experience transforming Shoals’ solar technology into an immersive environment built around innovation, storytelling, hospitality, and engagement.

Shoals

2,500+sf - 3 month timeline

Client

Shoals

New and improved trade shoow booth

Discipline

Trade Show

Concept Design, Design Development, Build, Sourcing, Installation

Footprint

2,500 sq ft

Las Vegas, NV

Build window

3 months

Concept to Opening

01 / The Brief

The Brief

Shoals gave us the opportunity to rethink what a solar technology brand could look and feel like within the tradeshow environment. Known for its innovative solar solutions and sleek, modern identity, the brand challenged us to develop a series of new activation concepts that would elevate its technical story while creating something completely unexpected on the show floor.

Drawing inspiration from Googie architecture, mid-century futurism, and the optimism of the space age, we developed a fully immersive, spaceship-inspired environment designed to make an impact from both the inside and out. Bold architectural forms, futuristic materials, integrated lighting, and some of Shoals’ strongest graphic imagery came together to create an experience that felt less like a traditional tradeshow booth and more like a glimpse into the future.

Inside, the experience was designed to function as hard as it worked visually. A large showroom provided space to showcase Shoals’ technology and products, while a café-style bar, breakout areas, workstations, and a private conference room created multiple opportunities for meetings, conversations, and engagement. An oversized LED wall became the visual centerpiece, bringing the brand, its technology, and its vision for the future of solar energy to life through dynamic digital content.

The result was a bold new tradeshow concept that transformed complex technology into an immersive brand experience—combining architecture, storytelling, hospitality, and digital media to create a space that felt distinctly Shoals and unmistakably future-forward.

02 / Services

Our Responsibility

A full 360-degree approach encompassing creative direction, concept design, design development, engineering, fabrication, project management, and installation—from initial vision through final execution.

Concept Development 11

01

Animation

We create animation that brings concepts, spaces, and brand stories to life in motion.

02

Commercial Office

We design commercial offices that balance brand expression with how the space actually needs to function.

03

Digital Rendering

We produce photoreal digital renderings so you can see and sign off on a space before anything is built.

04

Experiential Activation

We create immersive, on-brand activations that bring people into the story and make it memorable.

05

Graphic Illustration

We develop graphics, illustration, and visual systems that give the environment a consistent, ownable look.

06

Live Event

We design live events and environments that put the brand at the center of a shared, in-person moment.

07

New Store

We design new retail stores from layout to finishes, creating environments that sell and reflect the brand.

08

Remodel

We remodel existing spaces to refresh the experience, improve function, and bring the environment back on brand.

09

Showroom

We design and outfit showrooms that present product and brand in their best light for buyers, press, and partners.

10

Special Projects

We take on one-off, high-concept builds and brand moments that fall outside the usual scope and need a custom approach.

11

VR Experience

We build virtual reality experiences that let people explore a concept or space interactively, anywhere.

Production 9

01

2D Print

We manage 2D print production for graphics, signage, and large-format pieces with tight color and quality control.

02

3D Print

We 3D print prototypes, props, and production parts that would be difficult or costly to make any other way.

03

Analog Fabrication

We fabricate by hand and by machine — carpentry, finishing, and craft that turn drawings into real objects.

04

Digital Fabrication

We use CNC, laser cutting, and other digital tools to fabricate precise, repeatable components at any scale.

05

Engineering

We engineer displays, fixtures, and structures so they are sound, buildable, and ready for real-world use.

06

Installation

We handle installation end to end, turning drawings and fabricated pieces into finished environments.

07

Project Management

We manage budgets, timelines, vendors, and logistics to keep complex projects moving and on schedule.

08

Quality Control

We inspect and quality-check every element before it ships or installs so the finished result meets standard.

09

Shop Drawings

We produce detailed shop drawings so every piece can be fabricated, permitted, and built accurately.

Visual Merchandising 10

01

Assortment

We help curate product assortments that align with the brand, the space, the customer, and the merchandising strategy.

02

Copywriting

We write clear, brand-aligned copy for displays, signage, product messaging, and customer-facing moments.

03

Fixture Systems

We design and specify fixture systems that flex with the assortment while keeping the presentation consistent.

04

Floor Plan

We develop floor plans that organize space, fixtures, and flow for a more effective customer experience.

05

Installation

We manage and execute in-store installations with attention to detail, timing, materials, and the finished experience.

06

Planogram

We build planograms that place merchandise with purpose, using hierarchy and behavior to guide attention and support sales.

07

Prop Sourcing

We source materials, props, fixtures, and display elements that support the concept, setting, and brand story.

08

Store Maintenance

We support ongoing store presentation by refreshing displays, adjusting layouts, and keeping standards in place.

09

Styling

We style spaces, displays, and product moments to create a clear visual story that feels intentional, branded, and memorable.

10

Training

We train teams to understand, maintain, and execute visual standards so the brand experience stays consistent over time.

04 / Impact

One Giant Leap for Solar

Houston, We Have a Tradeshow Booth

Square feet

New and Improved Trade Show Booth

Months to design and build

From concept to completion

Visitors

Engaged and wrote orders

" “WAYLA challenged the idea of what a solar technology tradeshow experience could be. They took the technical side of our business and transformed it into an environment that feels bold, sophisticated, and genuinely exciting. From the spaceship-inspired architecture and immersive product showroom to the hospitality spaces and oversized digital storytelling, every element was designed with purpose. The result gave Shoals a completely new way to tell our story, engage customers, and showcase where our technology—and the future of solar—is headed.” "