Trade show

Rubiks Wow Cube

An oversized, high-energy tradeshow activation that introduced Rubik’s WOWCube to the public with an unforgettable larger-than-life centerpiece at New York Comic Con.

1,000+sf - 3 month timeline

Client

Rubiks Wow Cube

ComicCon, Javits Center

Discipline

Trade Show

Concept Design, Build, Installation

Footprint

1,000 sq ft

NYC, NY

Build window

3 months

Concept to doors-open

01 / The Brief

The Brief

We partnered with Rubik’s WOWCube to concept, design, and build their first-ever trades how activation for New York Comic Con—marking the first time the public would experience the wildly innovative WOWCube product in person.

For a debut this big, we knew we had to go even bigger. At the center of the experience, we designed and fabricated a larger-than-life WOWCube that became the hero of the booth and an immediate visual destination on the show floor. Behind it, a massive 12-foot-tall by 20-foot-wide illuminated lightbox brought Rubik’s WOWCube graphics, product imagery, and storytelling to life at an equally impressive scale.

The activation was a hit, giving fans the opportunity to discover and interact with the product while creating a bold, highly recognizable presence within the energy of New York Comic Con.

The oversized WOWCube was designed to live well beyond a single event and continues to travel the trade show circuit today—turning a one-time product launch into a scalable brand experience built for the road.

02 / Services

Our Responsibility

A full 360-degree approach encompassing creative direction, concept design, design development, engineering, fabrication, project management, and installation—from initial vision through final execution.

Concept Development 11

01

Animation

We create animation that brings concepts, spaces, and brand stories to life in motion.

02

Commercial Office

We design commercial offices that balance brand expression with how the space actually needs to function.

03

Digital Rendering

We produce photoreal digital renderings so you can see and sign off on a space before anything is built.

04

Experiential Activation

We create immersive, on-brand activations that bring people into the story and make it memorable.

05

Graphic Illustration

We develop graphics, illustration, and visual systems that give the environment a consistent, ownable look.

06

Live Event

We design live events and environments that put the brand at the center of a shared, in-person moment.

07

New Store

We design new retail stores from layout to finishes, creating environments that sell and reflect the brand.

08

Remodel

We remodel existing spaces to refresh the experience, improve function, and bring the environment back on brand.

09

Showroom

We design and outfit showrooms that present product and brand in their best light for buyers, press, and partners.

10

Special Projects

We take on one-off, high-concept builds and brand moments that fall outside the usual scope and need a custom approach.

11

VR Experience

We build virtual reality experiences that let people explore a concept or space interactively, anywhere.

Production 9

01

2D Print

We manage 2D print production for graphics, signage, and large-format pieces with tight color and quality control.

02

3D Print

We 3D print prototypes, props, and production parts that would be difficult or costly to make any other way.

03

Analog Fabrication

We fabricate by hand and by machine — carpentry, finishing, and craft that turn drawings into real objects.

04

Digital Fabrication

We use CNC, laser cutting, and other digital tools to fabricate precise, repeatable components at any scale.

05

Engineering

We engineer displays, fixtures, and structures so they are sound, buildable, and ready for real-world use.

06

Installation

We handle installation end to end, turning drawings and fabricated pieces into finished environments.

07

Project Management

We manage budgets, timelines, vendors, and logistics to keep complex projects moving and on schedule.

08

Quality Control

We inspect and quality-check every element before it ships or installs so the finished result meets standard.

09

Shop Drawings

We produce detailed shop drawings so every piece can be fabricated, permitted, and built accurately.

Visual Merchandising 10

01

Assortment

We help curate product assortments that align with the brand, the space, the customer, and the merchandising strategy.

02

Copywriting

We write clear, brand-aligned copy for displays, signage, product messaging, and customer-facing moments.

03

Fixture Systems

We design and specify fixture systems that flex with the assortment while keeping the presentation consistent.

04

Floor Plan

We develop floor plans that organize space, fixtures, and flow for a more effective customer experience.

05

Installation

We manage and execute in-store installations with attention to detail, timing, materials, and the finished experience.

06

Planogram

We build planograms that place merchandise with purpose, using hierarchy and behavior to guide attention and support sales.

07

Prop Sourcing

We source materials, props, fixtures, and display elements that support the concept, setting, and brand story.

08

Store Maintenance

We support ongoing store presentation by refreshing displays, adjusting layouts, and keeping standards in place.

09

Styling

We style spaces, displays, and product moments to create a clear visual story that feels intentional, branded, and memorable.

10

Training

We train teams to understand, maintain, and execute visual standards so the brand experience stays consistent over time.

04 / Impact

Six days, One unforgetabble cube

The WOW Factor, Supersized

Square feet

A full corner booth designed, built, and dressed

Days to build

From empty floor to doors-open, on schedule.

visitors

Stopped, watched, and picked up the cube.

" “WAYLA understood that our first public introduction of WOWCube needed to make a serious impact. They took the product and transformed it into a larger-than-life experience that immediately captured attention on the New York Comic Con floor. From the oversized WOWCube centerpiece to the massive illuminated graphics, every element helped tell our story and draw people in. The response was incredible, and the fact that the activation continues to travel with us today speaks to how well WAYLA designed and built the experience.” "