New Store Design

Player 15 Group

A museum-inspired tribute to Phoenix Suns history, bringing championship trophies, 100+ player-worn shoes, rare collectibles, and digital storytelling together in a one-of-a-kind centerpiece for Player 15 Group’s new corporate headquarters.

Player 15 Group

misc sf - 6 month timeline

Client

Player 15 Group

Phoenix Suns

Discipline

New Store Design

Concept Design, Design Development, Sourcing, VM, Build, Installation

Footprint

Misc sq ft

Phoenix, Arizona

Build window

6 months

Concept to doors-open

01 / The Brief

The Brief

We were thrilled to partner with Mat Ishbia and Player 15 Group, owner and operator of the Phoenix Suns and Phoenix Mercury, to help bring their newest corporate office to life alongside the Phoenix Mercury’s new practice facility in Phoenix.

At the heart of the project, we designed and built an elevated, museum-inspired installation celebrating the history, culture, and legacy of the Phoenix Suns. Positioned as the first experience employees and guests encounter when entering the space, the display brings together Western Conference championship trophies, more than 100 player-worn shoes, specialized collectibles and memorabilia, and an integrated LED display—all within one cohesive architectural statement.

The collaboration was fast, highly focused, and incredibly rewarding. From concept through fabrication and installation, the project moved at an aggressive pace, requiring quick decisions, constant collaboration, and precise execution to deliver a finished experience worthy of the organization and its history.

This one was especially meaningful for us. With WAYLA headquartered in Phoenix and our team growing up as diehard Suns fans, having the opportunity to help tell the story of our hometown team was more than just another project—it was personal. Working alongside Player 15 Group to create a lasting piece of the Suns’ next chapter was an experience we won’t soon forget.

02 / Services

Our Responsibility

A full 360-degree approach encompassing creative direction, concept design, design development, engineering, fabrication, project management, and installation—from initial vision through final execution.

Concept Development 11

01

Animation

We create animation that brings concepts, spaces, and brand stories to life in motion.

02

Commercial Office

We design commercial offices that balance brand expression with how the space actually needs to function.

03

Digital Rendering

We produce photoreal digital renderings so you can see and sign off on a space before anything is built.

04

Experiential Activation

We create immersive, on-brand activations that bring people into the story and make it memorable.

05

Graphic Illustration

We develop graphics, illustration, and visual systems that give the environment a consistent, ownable look.

06

Live Event

We design live events and environments that put the brand at the center of a shared, in-person moment.

07

New Store

We design new retail stores from layout to finishes, creating environments that sell and reflect the brand.

08

Remodel

We remodel existing spaces to refresh the experience, improve function, and bring the environment back on brand.

09

Showroom

We design and outfit showrooms that present product and brand in their best light for buyers, press, and partners.

10

Special Projects

We take on one-off, high-concept builds and brand moments that fall outside the usual scope and need a custom approach.

11

VR Experience

We build virtual reality experiences that let people explore a concept or space interactively, anywhere.

Production 9

01

2D Print

We manage 2D print production for graphics, signage, and large-format pieces with tight color and quality control.

02

3D Print

We 3D print prototypes, props, and production parts that would be difficult or costly to make any other way.

03

Analog Fabrication

We fabricate by hand and by machine — carpentry, finishing, and craft that turn drawings into real objects.

04

Digital Fabrication

We use CNC, laser cutting, and other digital tools to fabricate precise, repeatable components at any scale.

05

Engineering

We engineer displays, fixtures, and structures so they are sound, buildable, and ready for real-world use.

06

Installation

We handle installation end to end, turning drawings and fabricated pieces into finished environments.

07

Project Management

We manage budgets, timelines, vendors, and logistics to keep complex projects moving and on schedule.

08

Quality Control

We inspect and quality-check every element before it ships or installs so the finished result meets standard.

09

Shop Drawings

We produce detailed shop drawings so every piece can be fabricated, permitted, and built accurately.

Visual Merchandising 10

01

Assortment

We help curate product assortments that align with the brand, the space, the customer, and the merchandising strategy.

02

Copywriting

We write clear, brand-aligned copy for displays, signage, product messaging, and customer-facing moments.

03

Fixture Systems

We design and specify fixture systems that flex with the assortment while keeping the presentation consistent.

04

Floor Plan

We develop floor plans that organize space, fixtures, and flow for a more effective customer experience.

05

Installation

We manage and execute in-store installations with attention to detail, timing, materials, and the finished experience.

06

Planogram

We build planograms that place merchandise with purpose, using hierarchy and behavior to guide attention and support sales.

07

Prop Sourcing

We source materials, props, fixtures, and display elements that support the concept, setting, and brand story.

08

Store Maintenance

We support ongoing store presentation by refreshing displays, adjusting layouts, and keeping standards in place.

09

Styling

We style spaces, displays, and product moments to create a clear visual story that feels intentional, branded, and memorable.

10

Training

We train teams to understand, maintain, and execute visual standards so the brand experience stays consistent over time.

04 / Impact

Our Hometown. Our Team. Their Legacy

Trophies. Sneakers. Stories. Suns

Square feet

A collection of multiple activations throughout the space

Months

Understanding what’s built. Designing into the next phase

Visitors + Employees

Experience these spaces daily.

" “WAYLA understood that this needed to be more than a display—they created a powerful first impression that celebrates the history, culture, and legacy of the Phoenix Suns while feeling completely at home in our new headquarters.” "